What is Content Creation?
Content creation means answering the target audience’s query via valid information.
The content writing or creation process includes an outline, produce, draft, edit and optimize posts to make it ready to publish.
Whether your purpose relates to educational or marketing, the content creating process aims to deliver the solutions with every post, all time.
Creating any content is the end result of the curation, topic selection, post types, media selection, and other marketing strategies.
In between, there are many other quality assurances taken by the content marketers and creators.
As various forms are available, the creation always changes in blog posts, video, audio, eBook, infographic and many more. That also varies its pattern according to the team roles involved in the process.
What is content creation in marketing?
In the digital age, content is an effective marketing tool. Understanding the importance of it in current marketing and effective message delivery, more and more companies are following this approach to reach their potential customers using the right medium.
Here are some most common reasons why you need to create the contents?
- Content is the most effective way of marketing
- It helps your businesses grow more with online media
- Drives targeted traffic on website
- Improves the site visibility and audience reach
- Follows buyers’ journey and directing conversions
- Provides more qualified leads with the audience’s own consent
- When done right, it generates the Highest ROI from marketing campaigns
When you create the content and publish on any media, you contribute to online communities by serving the required information. Producing content with targeted information lets you create a connection with the audience. The traditional approach of direct selling, it does not work in most cases. At the time when customers have easy access to information.
Before selling anything to them, you have to convince them first with the right solution, problem-solving content. Even post being created with a marketing funnel tends to perform better than those who produced eventually. Successful content marketing relies on the elements and the strategies driven by a solid purpose.
How to Create the Content?
The process of creating quality content starts with strong planning.
Without a plan, there’s no marketing But only posting with no goal. Every post serves you a particular goal and you better to have clear information about purpose before start writing. So what is the process of content creation and where to start writing, let’s have a read further.
Having defined content marketing goals is the primary need for successful campaigns. This stage is to design the system that strategizes all required pieces at a time and makes things happen.
Writing is a strategic process and requires a defined goal to fit the elements within the article. Depending on your purpose and targeted audience, you prepare the baseline of your writing. You have some set of keywords to write on and intent to cover within. But conceptualizing the idea is the essence of successful content writing.
Things to consider in conceptualizing content:
- Setting the core content campaign goals
- The primary need of the marketing for own business
- Keyword research and search intent findings
- Target audience and buyer’s persona creation
- Creating the content marketing funnel
- Content planning & strategies to follow
Once you have defined goals and topics to cover, the next step involves planning the creation process. The planning involves which form it would be, that presents your ideas better. It can be text and visual or even gated contents.
To get more insight into the effective content process, you do some research yourself to find what your competitors are doing. Also own past performance data from your previous campaigns for strategical decision. That will answer you which type to produce and how to write that audience actually needs.
What includes in the content planning:
- What is the goal of the contents?
- Who will be the strategist?
- Role of content marketing consultants
- Who is the target audience?
- Which post type to produce?
- How to curate the contents?
- Who will handle the entire process?
- Where to publish and promote the posts?
- What is the frequency of the content creation and promotion?
Planning ensures everything covered about the campaign process, also is essential for implementing everything at the right time.
Know more: Content Marketing Planning: Ultimate Guide.
Content curation is the process of analyzing the other resources to get more ideas on subject you are about to write. In order to write the message that is actually worth your time and energy, you better look for other similar forms. That helps to get the idea of how other companies are having their own message delivery and which mediums they apply.
The reason for curating the other sources is because you want to know what contents are already available. Because your goal as a creator is to write the content that is creative and unique than already have. Also to apply tactics in creation that puts you closer to your audience’s needs.
Not every content you find is created equally and that’s your advantage. So you can find the exact audience needs and make your information so compelling that it looks inventive and leaves long-lasting impressions.
What includes in the content curation:
- Content curators’s role and responsibility
- Online curation sources to use
- Searching for an authoritative information source
- Evaluating the various content forms
- Finalizing the post outlines and topics to cover
- Using some of the curation tools in the process
Know more: What is Content Curation ? How it Works ?
Here comes the stage where writing and creation actually happens. Once the concept and goals are clear, things become easy for the creator or writer to do their job better.
As per the topic decided and outlining received you start producing the content this stage. In between, you better look for the all essential elements that required to make successful campaigns.
Content creation is the heart of the entire marketing process, and so you need to aim for making your message more effective. Keep in mind the interest of the potential audience, how they’ll interact with your digital content and how you can lead them to take a desired action?
What includes in the content creation:
- Roles of the writers and creators
- Who will create the contents? In-house team or Freelance writer?
- Content creation defined process
- Repurposing the created contents
- Handling the post structure and elements within
Editing and Optimization
Once the content is created, the next stage is to edit the whole copy and make it more efficient with other writing elements. That includes article formatting, bulleting and numbering, headings and all. The benefits of this stage is to make sure that your content is matching the actual intent and to proofread the copy before publishing.
If you are creating the written content like website pages and blog posts, you better optimize it for the search engine. Here you place your keyword on the optimum place that looks natural and readable. Heading tags helps your audience to scan your message easily and acquire the needed information better. At this stage, you ensure that your contents are now ready to publish.
What includes in content editing and optimization:
- Proofreading and content editing
- Checking post quality plus intent covering
- Optimizing for the search engines
- Adding a Call-to-actions optimally
- Creating the cover images and other graphical properties
- Giving seo title and description, alt tags and all
- Make content ready to publish
Content creation is an ongoing process, you can never expect excellent results from a single piece. You have to be ready to try with more types and media. Also to keep analyzing how your audience is more likely to relate with your message.
For some businesses, long-form articles drive more results whereas for other businesses social media posts are enough to drive those leads. To identify which forms your business suits, you can experience with the creation and publishing of contents. Indeed creating content is a complex process requiring the time and specialized skills. But you have to be ready to promote your business with it, as most B2B companies do.
If you are struggling to create and manage the content process, then feel free to contact us. As a content agency, we at wordzyx are actively working with small businesses and startups to handle content creation to an optimization process that drives more results proving that content marketing is the right choice. Aks for the free content marketing consultation here.
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.