What is the difference between content writing and content marketing, that’s we are going to discuss in this post.
Content is everything and content is everywhere.
As we know that Content is not only writing, But more than marketing. Whether you search on google, or spend time on social media, you want content not just to educate you, But to entertain you. Isn’t it?
Indeed, contents are a marketing tool for businesses to reach their target audience and market services. But without knowing the difference between content creation and content marketing, informative writing and persuasive writing, the end content marketing goals won’t be achieved.
And that’s where the concept of content writing and content marketing comes in.
So let’s further discuss how content writing and content marketing differs and how to utilize both in the defined goal achievement.
What is content marketing?
Content marketing is a broad term that goes beyond just writing on particular topics.
The purpose of content marketing relates to the creation and distribution of the researched content with an aim to educate, engage and encourage the target audience to take some action.
Whereas content writing relates to writing entirely, content marketing is a detailed process and requires continuous researches, optimizations and all. The complete content marketing planning focuses on giving value and trust through quality information, that the target audience looking for.
Things to remember about content marketing is, it’s a slow game. You won’t see the results at a time when share the content right away. But slowly and gradually, you will see that your content efforts paid off. Not now, but after a few months/weeks, you will get to see more traffic and your brand mentions. Depending on your content quality.
Constant content sharing, placing your brand image and your message in their mindset even better. The connectivity from content lets them reach your brand when they need your services also to share with others who need it.
The direct selling concept is not working anymore, in the time when competition is high and information is freely available.
Content marketing helps your brand to look unique and be creative with message presentation. Your approach to providing the information and value to their needs, says it all to them.
If the process of content marketing is something that confusing you, then you want to have a content marketing agency on your side. Who knows which form of content works better for you and helps to achieve your marketing goals. Here sharing the common content marketing process that most companies follow:
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Process of content marketing:
- External Research
- Internal Research
- Goal Setting
- Content strategy
- Keyword and Topic curation
- Content writing
- Quality tests
- Content Posts
- Analysis & Optimization
What is content writing?
Content marketing is a complete framework, whereas content writing is a major part of it. Writing is the core of content marketing, as quality work happens in this stage. At where it being decided what will be the outcome of the content marketing campaign.
To maximize your content efforts and goal achievement, your writing approach really does matter. Content has the ability to make others do something, and your writing has to be fit for that.
Having a positive tone throughout, supported by proof and storytellings create effective & trustful resources. That audience likes to engage and share with others.
Whether your topic is information or transactional, make sure that your content describing the solutions clearly, rather than just promoting your products & services. While content creation you also consider for what platform, you are writing for.
Because if your content will be posted on own website, your content has to be optimized for search engines. So that your content will show for the particular keyword, your audience generally uses. Whereas, if you write for social media your post has to be creative and entertaining to grab their attention.
If you are struggling to come up with content ideas or have no time to write the one. You need someone who provides content writing services, and create a content that you actually want. Look for the writers who write specifically for your industry niche and that will result in quality content. Your campaign needs updated content, instead of having repeated content with a spun information.
Content creators must be informed about the purpose of writing concepts so that they write in a way that content serves the end purpose well. The success of any content relies on the goal, that you define at the very beginning, which follows with other steps along. So here sharing the roadmap of writing the quality content.
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Process of Content Writing:
- Keyword Research
- Topic Research
- Content outline and structure
- Content writing
- Optimizing for search engine (If Blog post)
- Proofread the content
- Content publishing
- Post sharing
What is content marketing writing together?
In today’s digital world, content marketing and content writing are the need of every business, of all industry. All need is to have an idea of how to create and plan the content promotion, that meets the business goals.
To get more out of online marketing, and to achieve what the internet can do for business, the marketers need to understand the concept of content marketing first.
Certainly, your business can hire a content marketing consultant or content agency who strategize your content plan and advise the process. But make sure that they have a customized plan for you, because your brand demands a unique content. Something creative message, not what seems like just an alternative to your competitors.
As said earlier, content writing is a phase where the magic happens. Content has to simple enough to consume and inspiring one for the audience to do something afterward.
To achieve the benefits of content marketing, make sure your content creation and delivery are regular. Because content marketing needs continuity and quality together. That makes an effective content campaign, that leaves its impact for long.
Due to the emerging content marketing influence, as the audience likes to interact with the unique piece of content, you better have own content marketing strategy ready. For that, is great to have a content marketing team in-house who plans and manages every content aspect. But if not possible in your case, you can opt for content strategy agency. A content partner who contributes with both content writing and content marketing, to make your brand more memorable.
Learn more about: : What is content marketing ? Five W’s of Content marketing
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.