Content marketing success is a fruit of the proper content marketing plan.
But more than that, it’s possible due to those who read their own roles and contribute, as desired.
Talking about role a content marketing team plays.
To create a strong content marketing team, there’s a call for the right people at the right role exerting the selected responsibilities.
Content marketing is more than just creating an image or text-based content and to hit “Publish” at the end.
There’s a demand for the content creation, idea generation, distribution, optimizing within the entire content chain.
Goal setting is the root of content process.
Which then plants to audience targeting, Content planning, Assign team roles, executing the plan…
And finally, promotion of contents to maximize the reach.
Further that…to review final outcomes from campaigns and comparing with KPIs.
So to prepare the content marketing reports and find the actual picture.
Every level there’s a responsible team member.
Indeed, there’s a lot of work to do.
(Opportunity for anyone to became multi-tasker…if thinking to handle that all by own, Not a good idea perhaps!!)
So let’s find out…
Who makes Content Marketing Team and Roles in content success?
Content marketing is a very strategic process.
There has to be someone who handles the entire process and content team, take responsibility to strategize plus monitoring every activity within.
Content strategist is that one.
They executing a key role in detailed plans for marketing and directs available resources towards the attainment of the ultimate goals.
Content strategist collecting data from past campaigns for audit purpose…
Coordinates with other roles like SEO and social media analyst to find out the latest trends and content needs.
That helps in planning for your next content campaigns.
Roles of content strategist….
Content strategy designing
Formation of a content calendar
Data analysis & Reporting
Optimizing the strategies
Content creator is the name behind actual content creation.
Whether it’s a Blog, article, social media post or infographic or any types of content.
They may be an in-house employee or freelancer writer or content agency’s marketing team supplying the contents to the businesses.
They always demand direction and plan from the content strategist over what to write next.
Content writer may be specialized in one form of Content writing or the one who versed with multi-types of contents and industry expertise.
- Blog writer, social media content creator…for Creative content
- Website writers, Guest post writers…for Optimized or SEO contents
- Copywriters provide..for marketing and persuasive contents
Roles of content creator…
Focus to create the contents
Customized content creation
Assisting the graphic designers in relevant image creation
Formatting and content Designs
Whether it’s to make a Blog cover image, logo design or infographics…graphic designers doing graphics to deliver brand messages.
Their role in content marketing team is to outfit creative designs that match the contents.
Graphic designers are a technical position involves design tools usage for eye-catching design without sacrificing the message quality.
Designers coordinates with other content marketing member to create graphics adding a pleasant look and appeal the mass.
From business brochures to social media posts, Blog cover images to logo customization,Role of graphic designer involves heavy design work.
Roles of Graphic Designer…
Supplying content images
Blog cover image
Customize logo design for posts
Image sourcing and applications
Business brochures, flyers, etc.
Social media post theme designs
Profile cover image and posts
Once the final draft is created and waiting to publish…
Content editor performs the security check before.
Role of content editors is to check moreover proofread the prepared contents and elements within.
They are the Quality-assurance in the content process.
Their work involves spelling-grammar checks, formatting and finalizing the draft.
Content editors ensure that content is according to the campaign need.
Also, suggest content team for an innovative idea that scores more value to content.
Roles of content editor…
Checking spells-grammar usage
Suggestions and optimization
Finalizing the contents
Content Marketing Manager
Once the contents are reviewed and finalized.
It’s time for marketing it to a set platform, so that it touches the target audience.
Content marketing manager supervises distribution of the content, that can be done by own team or via SEO specialist and social media specialist.
Content distribution includes new media approach or profile creation, paid promotion, social media and content outreach.
The role of content marketing manager demands the expertise of SEO, blogging, email approach, social media, and campaign optimization.
Roles of content marketing manager…
Content distribution internally
Advising content promotion process
Content promotion planning
Guidance and supporting to immediate team
Campaign planning and optimization
When the content is to obtain the SEO advantages, the role of seo-specialist come into play.
They are, who informs content specialist and suggest for new content need or to optimization in the current one.
SEO specialist provides guidance in SEO articles or company blogs or website contents, after finding new keyword opportunities.
They are actively working with the seo data and assist content strategists.
Also to other content team players for site performance and content management plus campaign outcomes.
Roles of Content strategist…
Website content optimization
Keyword research and opportunities finding
Website suggestion and formatting
On-page elements and image optimization
SEO campaign creation and suggestions
Social Media Specialist
As SEO specialist is responsible for organic campaign optimization and management, social media specialists supervise social media efforts.
The role of social media specialists is towards choosing the appropriate media form and create a content plan for social media.
Plus keeping eyes on the social media trends and current campaign execution.
Managing social media pages, profiles and networking to target audience fall-under the role of social media specialist.
Along with it they work the Social media ads campaigns through audience targeting,ad-formats, campaign creation, reporting and management.
The social strategist explains which social media will be most profitable for their business.
Planning to create content likewise, also monitor the complete process.
Roles of Social media strategist…
Social media profile management
Social media postings
Plan creation-campaign optimization
Ad campaigns and reporting
Social media networking
Once the contents are live and start getting impressions and so traffic.
Now it’s time for someone to track performance insights and assemble the actual data.
Content analysts do the same.
They are highly qualified and skilled in content management, optimization, SEO trends, social media plus marketing insights and more.
Their position means the work of campaign performance tracking, website ranking or ad position checking, or further recognize the industry trends and audience reports.
Ultimate they create a base for future content marketing strategies, by consecutive monitoring content performances.
Roles of Content Analyst…
Monitoring and report creation
Guidance and support to other channels
Content resource allocation
Eyes on entire content chain
Strategy-preparation and execution
The provided content marketing team roles may have in some organization, while some limits them to three or two.
Having as many roles are not the key.
Thing that matters is who understand own role and how much effort they put to justify as a team player.
For better management and work quality the delegation to a specialized one, is a must.
If it’s been tough to hire and manage the content marketing team for you also, then you can simply partnering with a content marketing agency who taking care of content management on behalf of you.
Are you having the same issue, then feel free to contact us. We are ready to help you with our specialized content team. We are a team of content creators and marketing professionals on a mission to help other businesses with skills, we master.
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.