Yes, your Brand needs a content marketing consultant.
A content specialist, who comes up with content marketing solutions that your current campaign lacks. Someone with proven experience and ability to craft creative marketing, that your brand actually needs.
The role of content marketing consultant is emerging due to content marketing benefits and its essential yet complex implmentations. As most companies are now taking a serious concern over content marketing, you better have your own content strategy consultant, just like your Brand promoter.
But before knowing why your business needs content marketing consultants, let’s have a look at who are they?
What does a content marketing consultant do?
Content marketing consultant – is a content specialist who is hired to analyze the content campaigns of the company. Apart from analyzing and suggesting content strategies, their role also goes along with content creation and management according to the business goals.
Some consultants may have their own team, including content writers, strategists, designers and other content entities responsible for content creation to execution. Content marketing consultant layout and execute the content process and drive the results, as planned.
Content consultants have expertise over creating and managing multiple types of content in the campaign. According to your business goal, they strategize the marketing efforts to increase traffic, acquire leads and product inquiries or create a content-full site, to achieve industry authority.
But the most important role of the content consultant is, to handle the content process on behalf of a brand, so that they can focus on major growth aspects.
Analyze, Strategize and create quality content persistently to drive target results, are something that consultants do for the business, who hire them. Further sharing the signs your business needs content marketing consultation.
Reasons your business needs content marketing consultation
1 When you struggle with content science
Probably you know what content marketing is and how it can benefit your business. But not knowing how to apply or where to start. In that case, partnering with a content marketing consultant is a better option you have. They will help you in understanding the content mechanism and What relates to your business specifically. Also, guide you by analyzing your current marketing position and update with the new and more effective strategies.
2 When you are stuck between creating content and creating Business.
Do you find most of your time being spent in the content creation and analytic report check? We know you are on your dream mission and have not enough budget to hire a team, who does the content. Or just, you don’t want the team right now. In this case, You need someone who is a team in ownself, or having the team to work for you.
Partnering with a content marketing agency or consultant will free you from other secondary operations, such as content management. So that you have full focus and time to spend on your business expansion, rather than stuck in the process.
3 When your content is not quality enough
If you are a solopreneur or a small business owner, you have probably tried to write some business blogs ownself. But later found that it does not generate the expected impact and not enough impression from the search engine.
Doesn’t mean you can’t write, But is not the task you are supposed to do for your business. Especially when you missed the major key elements of quality content. Again…time-constraints or other reasons, you have not spent significant time in research, for better quality. Better you to have a content strategy consultant to provide researched, quality content regularly.
4 When you need a content guide.
Continue to our previous case, if you are still passionate about writing for your own company. But want to know how to write that ranks well and what the process of optimized content is. A content marketing consultant can help there, too…with advising you on how to write and where to promote.
They are the content specialists and suggest the right way to create the content. Proven content strategies they have for you, are all from their own expertise and experience so far. The right content consultant won’t hesitate to help you out.
5 A creative brand message delivery
You may have your internal content marketing team who manages the process, but ultimately they have certain creative limits. Due to working in one environment and industry for long, they are habitual in a system they are in. Results, sometimes their content looks repetitive and bound. It also lacks the creative aspects that you wish to have.
Whereas content agency has worked with several industry clients and serves them. They have a default ability to craft every new project, as unique as creative. Just because they aren’t limited to one project or one industry. Consulting with them probably will give you creative campaign ideas that certainly you won’t find internally.
6 Help in creating buyer’s persona
Have a word with any content marketer and you find that they prefer the buyer’s personal the most. Content marketing plan considering the buyers’ personas are effective at driving profitable results.
The consultant also takes more time and effort to invest in defining the buyer’s persona and content strategy accordingly. They also suggest you to differentiate your content method in between blog creation, ebook, case studies, landing page and all.
7 Customized content plan
Simply creating content and promoting it anyway, is not an effective strategy at all. Your content has to be platform-specific and qualitative enough. Content marketing consultants can help you with customizing your content creation as per the valid media compared with your brand message effectiveness.
Even more, some consultants also provide content marketing plus SEO strategies. That way your website gets the organic traffic over time and builds your authority in the market.
8 Result-driven solutions
Hiring a content marketing consultant certainly comes with charges to incur, but are the better option, for your business to have. Instead, trying and testing with several techniques it better to borrow someone’s expertise and prior experiments, they have in the field.
Performing content marketing without any plan and proper research can cost you, Both time plus money. Even more, it also presents your brand as unprofessional. Content consultant not only saves your business time but also drives your campaign to the business goals with confidence.
Usually, they look for your brand reputation the most and have the ability to craft every brand message with creative touchpoints every time.
Some content marketing consultation, is not limited to advising for content strategy only. Some also support the content creation to implementation. That will be an advantage for your business if you have no plan to hire your own team. Indeed, hiring a content marketing team will be an extra cost and requires time to manage them at the end.
Instead, hiring a content consultant will save your business hours, which you want to invest in important business things, rather keep working on internal tasks and managing own team. So let’s further discuss, what things to know about content marketing consultant, Before hiring them.
Also Read: What is content marketing ?
Things to consider before hiring a content consultant
1 Content marketing team
First thing first, you better look for How the content marketing consultant works, who is involved in their team. Are they working individually or have a team in the backend, you can benefit from? That also helps you to understand their expertise and experience in the content domain.
2 Do they have own active blog?
This is something that helps you to know their content perspective and work ethic better. Having an active blog on the website, give you a chance to review their writing approach. Also to know how they promote their own brand and value they have for contents.
3 Advanced marketers
From referring to their blog page, you have some sort of idea that content consultants are advanced and updated with the latest trends. The right content consultant is staying updated, also keeping his own client profile updated, with the latest marketing ideas.
4 Are they providing content creation services?
There are some consultants who just advise you in content marketing but not offering execution support. Whereas some have their own content marketing team, and provide full content services from strategy making to creation and its execution. Look for what your content consultant has for you, aim for the complete content support.
5 Pricing policy
Be clear about the project cost, the investment you are going to do. Have an idea of their consultation plus other services offering charges. Look for whether they charge the hourly basis or monthly. Make sure you present your every content needs you have, at the very start.
6 Content analysis
Partner with the content consultancy that provides you with timely content reports and educates over marketing performance. Also, they have to be ready with a customized plan, and the ability to see the opportunities your business can benefit from.
7 Make sure, they are contributors
Creative content consultant has to be your trustful guru in online marketing. You have to feel that positive vibes from them, informing they’re serious about your company’s growth as much as you are. They have to believe in co-growth, and their actions prove that.
The role of content marketing consultant is not only limited to strategy making and analysis only. They can be your good marketing partner, who willingly contributes to your brand and drives the success you want.
Especially for startups and small businesses who are new in the market, need content marketing consultants the most. Because as a new player in the industry, they better have some guidance and support from the marketing experts.
If you are a startup or SMBs owner, who is looking for the content marketing partner then feel free to contact us. We are here to help. At wordzyx, we are helping our clients with crafting the right content strategies, with our proven marketing expertise plus throughout marketing consultation. Also, we contribute via content creation and website optimization, to ensure that your message not only reaches them but also serves its purpose well.
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.