“Is content marketing work for my local business???
Of course, YES.
There’s a concept called Localized content marketing. That’s what we are going to discuss here.
We know that content gives an opportunity to promote Brand online and reach the target audience around the globe. Not limited to multinational companies, But also for small businesses operating within the area radius, can reach the target audience using content localization.
All you need is to have an idea of what they want (Problem) and how to provide the relevant information (solution) using this online platform.
What is Localized Content Marketing?
Localized content means creating and distributing the content covering the needs of the audience of a local area.
Especially for the businesses serving a particular location needs to create the content that is designed for local service/information needs.
As Local SEO improves your website visibility to the area surrounding, localized content helps you reach them with the right message on the board.
If you want to build your brand reputation within your area, then SEO and content focusing on local needs perform better.
Using content marketing for local businesses, your brand places your brand in front of the people searching for services, that you provide. Localized marketing plus tailored solutions with content benefits businesses to improve brand awareness and conversion rates.
Also Read: What is B2B Content marketing ?
Why does your Local business need Content Marketing?
If you are thinking that content marketing and digital marketing only work for businesses having a global presence, Local business needs no website.
Then these data stats will revise your belief.
Hubspot’s statistics showing that over 70 percent of the buyers still want to search online before purchasing from stores near them. And as a local business, it’s a good chance for you to be in front of those audiences when they actually need your services.
Another Report from Think with Google, stating that 76% of the mobile users searching with high purchase intent ultimately find the store and actually buy from there.
Hoping that feels you confident about localized content and to get some more idea over. Still want to some insight over how it helps your small business, here are some list of potential benefits.
Benefits of the localized contents:
- You can reach your target audience within your area
- The strategies are a cost-effective marketing solution
- Localized content helping you in creating your industry authority
- You can promote your services locally straightaway
- Blogging and other form maximize your site ROI
- Local SEO plus researched posts making Brand visible online
- Constant content delivery improves your trust in your Brand
- Business blogs create valid information sources
- It lets you form a long-lasting connection with your audience
- Regular blogging generate quality traffic and leads for your business
Apart from given benefits, it helps small companies to build a profitable business with a solid market reputation locally.
Till here you know what content localization can do for your business. Now Probably you want to learn how to become approachable to them?? The simple answer is a localized content marketing strategy. So here sharing what you can deliver with the content that makes you more approachable?
Also Read: Benefits of Blogging for Small Businesses
What to share with your Localized Content?
Content builds connections. For local businesses, Direct interaction with that target audience – is the key. Whether you write a blog or social media posts, that lets you be approachable to the audience and potential buyers. The reason to create localized content is to provide custom solutions as per their needs.
It also found that some searchers prefer to find the services with the location in the query. And if they are in your location, it’s the best time to reach them.
No matter how long you have been in the business and how best services you have for them…But if they don’t know your brand. Then probably you miss the good opportunities.
Localized content aims to target your local audience who are looking for some information and services locally. Not all content types are created equally and not every search queries aim to buy something. But it’s better to be present in both cases, from marketing and branding perspectives.
So let’s further discuss How to present your Brand message to them…
Every brand has a story. We know you also have your startup stories. Content is the best way to tell your journey apart. Inform them how you started your dream business and what are the goals you work along? You may ask, How does it benefit my business? And the answer is, it’ll help you place your name out there and improves your reputation gradually.
Your website blogs and content you produce regularly reflects that you have a solid grasp on your subject. That informative and quality posts on your site build your online authority. Also to local audiences who interact with your content. How to-, list posts and problem-solving articles on your site, place your image as an industry leader and make them visit again. Even better that gets you more post shares and mentions. Because you have the information source which actually they need.
Since you have been in your business quite long, you probably have some excellent projects to discuss with them. Sharing your project details and the unique solutions you provided, is enough for your audience to trust your services more. Case studies and other projects presentation provides proof, which they seek before making a purchase decision. Your experiments and uniques case discussing the result on topic, adds value to your online plus off-line brand reputation.
Service or Project presentation
It’s found that local businesses with live site images and service demos or videos, tend to perform better in lead generation and service inquiries. As you have available project images and videos to share, you can convert that in the eye-catching content to post on your site. If any potential customer wants to understand the work process before placing the order, then things become quite easier for them.
While searching for the local service option, most people use the phrase “Top 10” Or “Best” to find the optimum services near them. The blog post or social media post discussing the top service companies in your town gets more shares and online mentions to refer. Whether it’s housekeeping services or any celebration/ party organization, people will search for the best one providers among the options. And your comparison post with more options ultimately assists them in decision making.
The user-guide posts are the suggestion and problem-solving posts for your already customers. When customers buy your services and in any case, they need your support. At the time you can share a post discussing their problem in detail and provide the solutions within. The instant support, via such information, won’t take your more time as well fulfill your customers’ needs in a quake. That improves trust and loyalty towards your brand.
Also Read: How to create a content marketing strategy ?
Unlike traditional mode, content marketing doesn’t push your message to anyone and everyone. But it lets you reach those who are actually in the stage of needs. Don’t think that advance marketing fits specific business size and industry. Information is needed for the audience to make a decision. Irrespective of your business type and size you have to convince them with information first.
Localized content is a great way of reaching your local audience and presenting your services to them better. Also remember that blogging and SEO are the slow process but are long-run game, that delivers its outcomes for a long period of time. And most importantly, it’s cost-effective than the traditional ones. For that, you need to have the right marketing approach and quality post to share the right way.
Excited to start your first content campaign ?? But don’t know where to start ?? We can help. We are available to guide you in the content process and to bring your local businesses to the next level. Feel free to contact us, for your localized content needs.
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.