What is Content Curation ? How it Works and Why you Need it ?

By / Content writing
What is content curation and how it works

What is Content Curation?

In a simple term, content curation is the process of creating a base of content writing and marketing. 

The process involves resourcing, acquiring and managing the information from other digital contents over a particular subject, topic, campaigns, Brand or even person profile.  Content creation relates to identifying the required information and doing some research before writing on a topic. 

Compared to the content writing, it does not cover the writing and optimizing the contents. Also not including the marketing contents for maximum benefits. 

But involves resourcing the content or topic idea from the other available sources. And aim to create a better version of content with resourceful and updated information providence. 

Content curators may be a separate role or content writer/marketer own self to find the new content ideas and topics concerning the content marketing funnel. 

 

How content curation works?

If you constantly create content and still don’t know what content curation is. But you are actually doing it. At every time before you start writing anything, what do you normally do ?? Research, Isn’t it ?? That’s where you curate the information. 

You look for the online sources for information, read books and ask an expert in the industry, to come up with an idea. Here you collect as much information as you can and prepare the outline of it. Curating content helps you identify the subject and the other key things you better to include within your content. 

Curation helps content creators and marketers to understand the particular subject, explore the keynotes, preparing the outline, creating a draft and finalize the contents.

For content creators and digital marketers, the curation is a baseline to create their next content campaigns. Doesn’t matter it is done for content marketing and SEO, But curating the information before writing is the most common approach. 

The purpose of content curation is not limited to recognizing the concept and topics you are going to write about. But to write the contents in such a way that actually answers the audience’s questions even better. And that’s via supporting the Quality content writing. 

 

Things to consider while curating the contents:

  • You have access to an abundance of the information online, But look for the content to curate that are highly authoritative and trustworthy web sources.
  • Understand your writing intent first and curate accordingly. Most online content targeting unique audience’s perspectives. And you better to know that fits your project.
  • Get the source from the updated information. When writing for technologies and businesses, make sure your resources are updated and latest to the current trends.
  • Don’t just rely on a single content type. It’s better to check the other form of content such as podcasts, videos, case studies, whitepapers, online news and all other than just particular business blogs.
  • Acquire content ideas from other online media as well. You can get an amazing content idea from online forums, meetups, Facebook groups, communities and all.

 

Content Curation and Content Creation

It’s completely up to the content marketer, how they give value to content curation and creation. As sometimes, sourcing falls under the writers’ job, whereas some marketers provide the best references to the content team, to get the idea of making the content even better. 

And content curation is one kind of element of successful content strategies. 

Content creation relates to creating and optimizing the contents for the maximum impact and richness. That includes any content forms from text-based to video and audio contents. 

While the process of content curation includes searching for the other relevant information on a subject via various content types. That supporting the writing team with a collection of the data, topic generation, information updates and outlining to subject matters.

 

Importance of Curating Contents

Content curation is a base of your content planning, along with the writing process. That also supports your marketing team efforts to put the right efforts. 

Using identifying the valid resources, most brands understand the content needs in the market and create unique relevant content to reach the target audience’s needs. As more and more companies are using B2B content strategies in the process, they are more likely to curate the other competitors’ contents for analysis purposes. 

Creating any content and straightway publishing on defined media, are backed by a lot of time in research and sourcing the accurate information. 

Curating content before writing is an essential process, also cost-effective than creation. 

Google prefers the fresh contents, hence you want to deliver a fresh message and updating the existing ones with the latest information. Here content curation helps you to find the right information. 

Content curation benefits you with creating the resourceful content. As your content needs to be advanced and thorough than already available on the internet. 

Your website acquires the competitive advantages using quality content. Curation of the already available content on the internet, you can create unique content with unique solutions. 

Audiences tend to engage with the company website that directly hits their actual needs. As your contents are well-curated and of course better than your competitors, it also advances your credibility and improves your industry expertise.

Curating the most resources on the internet inspires your creative needs and presents you with many more content ideas you can work upon. 

While resourcing the new content ideas, it is better to connect with your target audience and ask what they need. It can be on your social media group discussion or DMs, you can obtain the actual problem they are facing and provide the right solutions with structured and researched contents.

 

Close contents: 

Not every content aims for the single content marketing goal and not have to be the same as available already. You need to create custom content according to your audience needs and also should be creative enough for the market. Content curation lets us understand the information needs and some creative inspiration to apply in content writing. 

Looking at the bigger picture, content curation can benefit you for a long period of time when done the right way. Curated content tends to perform better on search engines and benefits with major SEO advantages, improving your brand authority in the market and develop credibility, also supports your marketing funnel and maximizes your conversion rates. Even more and most importantly it lets you connect with your audience the better way.

If you lack time and team support to do the content stuff, then better to partner with a content agency. That handles the content curation to creation process for your brand. We at wordzyx, helping startup and small businesses in getting more out of their content strategies and marketing efforts. Feel free to contact us, we are here for you.

Also Read: Top 8 Keyword Research Tools for Content Marketers