Content is Information. It also means, Satisfaction.
Quality content is…to satisfy with an Information.
In digital marketing, information is everything.
Because information is what searched widely and used heavily.
There are several types of contents are there.
Some content serves the education, some for entertainment or for promoting a brand.
Mean to say, every content has a particular purpose to serve.
Let’s understand quality content in a practical way…
Take content as a Message.
That you want to deliver to another person.
Purpose is to encourage the receiver to perform certain actions. (Like to purchase, sign up for a newsletter, join a program or any)
You have written your message and send to the receiver.
Now you are not there, But your message is.
The moment they are going through to your entire message (content), also comparing with own requirements.
And found that you have a solution they seek.
So they end up taking an action, you want them to.
SUCCESS. Goal achieved…!!!
Things look easy here…But aren’t that much.
To make it happen, your content must be having some elements within, that make it effective.
Quality content is Successful content.
Hence, it’s clear that Quality contents are the ones that serve a certain purpose achieve that.
Here sharing some elements that every content has in common to make it quality content…
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Quality contents have a specific Goal
Like said earlier, every content you create, having some purpose.
Content creation is not possible when there are no defined goals.
Goals can be any, such as…
- Traffic improvement
- Social engagements
- Lead Acquisition
- Brand promotion
- Data collection
- Product purchase
A defined content goal, helps the creator to craft the whole content efficiently.
Content creator adopts a specific tone while writing, which makes quality content.
Content with a Right tone of voice
Once you have a content goal, the very next important thing is to convey the message in the right tone of voice.
This means, your message speaks exactly what your purpose is.
If your content is…
- to educate your reader, it must written it informative way. By showing the research data, knowledge graph over that topic.
- to engage readers with Brand, content has to provide them reasons to contact you.
- to entertain, make sure it gives them something unique. Something they feel it’s worth spend time and remember it for long.
- to encourage for some action, show how it’ll be beneficial to them. Write a content is such a tone that creates a Trust.
A content with a specific goal and the right tone, make it easy for readers what to do and why.
This makes action-oriented content.
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Quality Content is for Readers, instead of Robots
Gone are the days of keyword stuffing, cloaking or any black hat techniques to fool the search engine and searcher.
Google become smarter now. And purely focus to deliver quality content to users.
Content has to be for a Live person.
Not for bots or crawlers. Quality content serving to readers.
It having some information, a solution they seek.
If your contents helping readers with the right information, google will up-rank your website.
Content that Concerning with the searcher’s intent
Every search happens online, with this specific keyword.
Each keyword shows an intention.
That can be diversified as:
- Information search: To acquire some knowledge
- Navigational search: To go to a specific page, or Brand website
- Transactional search: To buy something
Keyword research gives you that understanding what content to create, to reach searcher’s intent with the targeted keyword.
Quality content meets with the searcher’s intent.
While creating content for business, it’s necessary to create separate contents for each sales funnel stage.
You need to educate your potential buyers, at every decision level they are in.
Content that updated periodically
Technology keeps changing, so does the data.
It may happen that content you posted years ago, not applicable now.
By the time, your content also needs to be updated with recent information.
Google also prefers the site that has updated web content for users.
So make sure to provide quality information through content, that are updated.
Quality contents drive actions
Every content must have some surprising elements for readers.
If you succeeding to wow your readers, they end up taking action you want.
Quality content is action-driven.
It inspires your reader and directs them to do something.
It can be anything like sharing, commenting or even buying.
Content becomes successful when it meets the end goal.
Regular content delivery
Content should be constant.
You need to create and deliver content regularly.
Not only for ranking purposes but for your readers who seek information.
As it builds trust and keeps them connected with your brand.
When you keep providing timely information with quality content, your business most likely to serve its message.
It keeps your audience engage with you.
Content is not something that looks Beautiful, but it’s something that do Useful.
In the time, when most companies are going digital, there is a need for quality content in every marketing campaign.
Because we are in a competitive environment, and the ones with a quality contents win the game.
Content is more than just well-structured words.
It is your Brand.
Every content you have on-site, deliver some value to users and connect them with your brand.
Do you need a writing hand for your Business, feel free to contact us for any writing projects. As a content marketing agency, we are here to provide Quality contents. A content that meets your business content need, and promoting your Brand well.
Also check out the detailed post: Content Marketing Planning – An Ultimate Guide
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.