Want to know what makes the position of the content strategists, a must in every company following content marketing? Then this article is for you.
In the modern market, content strategy is one of the essential yet difficult duties to perform for business out there. The reason most companies following the content in marketing desire to hire the content strategist, due to its powerful role in the campaign performance.
As every company knows that content creation to promotion is a diverse process and quite difficult to handle by content creators and content marketers. There is a need for someone who is in charge. Someone has to be there, who knows more than how to create the content and where to promote the contents, even further who knows which types of content to produce and how to make it more compatible enough to meet the final business goals.
And, that’s where the role of content strategist comes into play.
What is a Content Strategist?
Content strategist is a key role in modern marketing, playing by someone who is responsible for creating, managing, monitoring, and analyzing the entire content process. In a simple mean, a content strategist is a professional who starts and finishes the marketing campaigns with own analytics skills and evaluates the outcomes, for better business decisions afterward.
It doesn’t matter it’s a small business or multinational organization, the role of content marketing strategist becomes essential especially when the businesses that actually want more out of the content efforts. Due to that, multinational companies are putting more effort into the positions of content marketing strategists, as they understand its’ essentials in their business performance.
Also, following SEO or and social media for business, together or sparely, there’s a need for some strategist minds who understand how the overall marketing performing right now. Also, to inform the companies of the potential opportunities to be prepared in advance. The role of content strategist, not limited to managing the SEO friendly contents to social media advertising, it’s more concern over what outcomes the particular media brings. Moreover, suggesting the ways to improve the existing ROI with more traffics, leads, conversions and so the Sales.
Afterall, What Do content strategists do?
The roles and responsibilities of the content strategist keep changing according to the business policies and marketing plans. But their core roles remain the same and that is to strategize and organize the content elements for the marketing goals.
Here sharing some of the common roles a content strategist follows…
- Understanding the Business industry and ultimate goals
- Identifying the internal and external business positions
- Evaluate the current resources for marketing and promotional purposes
- To identify the potential opportunities for businesses and do competitor’s analysis
- Strategize the complete content planning and promotion strategies
- Initiate and monitors the content channels from creation to distribution
- Assisting the creators, SEOs, digital marketers in the whole development process
- Quality testing of the created contents and providing required guidance throughout
- Preparing the editorial calendar and focus to maintain the consistency
- Measure and analysis the on-going content projects and focus to optimize the results
Skills of Content Marketing Strategist:
Manging the complete planning and execution, takes more than just having domain knowledge. The responsible person has to be qualified as well as professional to tackle the challenges and direct the process rightway. Means, a content strategist has to attain some key skills that justify his roles and activities to perform in between. So what are the required skills that content marketing strategist has to have in common, let’s discuss in the next section.
Content Writing Skills
It doesn’t matter that content strategist has no involvement in content creation means. But actually, they are required to have the skill to write qualitative content. As at some time perhaps content marketing strategist needs to create the content piece and minor editing before finalizing. Also, an expert in content writing helps other writers, creators to make more out of their creative efforts. Rather than just creating the sakes of creation, content can be a good quality when created in the guidance of the experts.
To come up with a creative campaign plan and have an entertaining story to tell, creative thinking is a must. As a content marketing strategist, it’s required that he/she can think creatively. The skills seem easy to have, but are actually required practices from managing multiple promotional campaigns. Content strategist has to be capable enough to bring something new to the table, the creative concepts for advertising and next marketing strategies.
The role itself reflects that “Strategist”, so it’s acceptable that content strategist needs to have that mind to think strategically. Content marketing is a combined effort over the multiple analysis and option evaluations, so his role requires having a skill of seeing opportunities in the adversities. Also, side-by-side content strategies demand to perform constant research and analysis of current and past campaigns. That leads the other marketing personals to redesign and develop the next strategical planning.
No single businesses rely on one platform of marketing mode for generating leads or other marketing purposes. Possible that company following the content strategies targeting the multiple online media platforms. Due to that, it’s required skills of a content strategist to have a well-management skill in terms of the various campaigns creation to handlings, and all. Afterall, it’s a content strategist who analysis and provides results of performed efforts,also direct that to make successful campaigns.
Indeed, content marketing is not a one-man’s job, it’s a team role. Companies need to have a defined content team roles to perform every possible effort in the right direction. But still, content marketing strategists have to be a multi-tasker due to handling several jobs at once. He is responsible for the entire content process from start to finish. From setting marketing goals, strategizing the process, considering the elements, to creating plus distribution of contents, and lastly analyze the end campaign performance, content strategists have to be ready for wearing multiple hats.
Not just essential, but Strategy is everything in every marketing campaign. That also a pillar of successful content marketing. Content marketing strategists ensure that campaign effort generating positive ROI and fulfilling the business goals, for which company attain their services.
If you are business and looking for making more out of your marketing efforts, then you better consider the position of a content marketing strategist. As he/she is the responsible person behind the content success.
Again, it’s better to have some experts by on side, and assigned role in the promotional process rather than following the content being created by some random freelancers and publishing your own, with no defined strategies. Facing the same situation?? We can help, as a content marketing strategist, we are here to help a business like yours. Feel free to contact us, we are here.
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.