Yep, That’s Right…Even your small business can benefit from Blogging.
So if you haven’t used the blog as a marketing tool, then it’s the best time to start your business Blog right now. You probably holding yourself due to some blog related myths like “Blogging is dead, It works for big organizations only, Blogging has nothing for my local business, You need a whole content team, etc…”
But reality is irrespective of your business size and industry type, Blogging benefits your small business the same. If you have a website, then Blog is an essential marketing tool.
Research states that around 80 % of the people prefer to search online, before purchasing anything from the store and website. That’s a great opportunity for your small business to get more attention from potential buyers.
Small business blogging can provide you a better ROI from your website investment. Whatever your marketing goal may be from increasing your search presence to brand awareness, But having a business blog is something that delivers results for sure. Further sharing,
Benefits of small business blogging.
Blogging creates your Industry expertise
Blog convey solutions, a guide to the readers. A regular blog posting covering your product and service information benefits your audience and potential customers via the right information they seek. Also, business blogging is a way to describe your industry expertise.
Industry authority can be achieved through quality products and services, plus via continuous quality content. Remember, the audience always looks for the information first, before they buy something. Having an active business blog, you can reach them with the information they demand to make a decision.
You can share your domain expertise using your business blogs. By the time, your blog gets more attention from the audience and can be a trustworthy resource in the industry.
Blog is an effective Marketing medium
Agree, that as small businesses you have a minimum time and budget to spend on marketing your services. Or you may think that your business don’t need marketing as already having own client base and referral system that keeps your business going well.
Great, But Your small business blog can be your better marketing tool, that adds value. It won’t cost you money, as traditional marketing does. For Business blogging, time is the investment.
You can write content, targeting your audience’s needs, By yourself. And if you struggling to write optimized content due to time and writing skills, you can hire some blog writers for your help.
Compared to any other marketing medium, small business blogging is a cost-effective and result-driven marketing means.
Blogging creates community
As you know that blog makes a connection with the readers. It’s a link that connecting your brand with the potential audience. And who knows that they can be your regular customer and future promoter from a particular blog on site.
More than any other content marketing strategies, your small business blog makes a connection with readers better. It makes you more approachable for the audience. Newsletters, blog subscriptions, comments on blogs are the ways to interact with your audience and make a connection with them.
Also, you can have your own online communities with active blogging on specific topics. You can share the review post and testimonials from clients to attract more customers.
Blogs keep your website active
Google prefers websites with active presence. Of course, you won’t change the service page and other website content frequently. But you have to add value through active blogging. Routine writing and posting the blog on-site, with relevant information, make your website more searchable.
Routine crawls the new posts with internal linking help your website active in the eye of the search engine. Internal links connect your entire website with one another and suggest your audience other content on your site. Time on site, topic relevancy, and quality contents ultimately supports your online authority.
Blogging helps you reach your target audience
Unlikely direct promotion from any paid campaign, Business blogs let you reach them with the right content. For your small business, Blogging is like a pull marketing that lets you reach potential customers who are looking for the services and products you are offering.
Transactional and informational search queries informs, what intent your audience has. Content writing from such keyword targeting lets you provide optimum solutions. Perform the keyword research and identify what content you need to produce. Problem-solving blogs grabbing the attention of the audience who have similar needs, before making a purchase. Get the help from some keyword research tools and create the Blogs that hit specific needs.
SEO Advantages from Blogging
Targeting the right keyword with informative blog posts on a regular basis, ultimately inform google that your website is a value. Result, A consistent blog posting on your small business website gets your more organic traffic. Most businesses are using content marketing and SEO, as part of their marketing strategy. And Blogging is an integral part of their content marketing to get more traffic and brand mentions online.
Google prioritizes the blog that is active and updated. You can notice that the website is getting more traction after active blogging, than before. Considering the search guidelines and ranking factors, your blog earns more organic traffic and relevant website visits. So if your website lacks the traffic, then your blog benefits you with getting more online attention.
Blogging helps to acquire qualified leads
Blogging reports from Hubspot, stats that 55% of marketers prefer Blog content for their inbound marketing. Blog is a beneficial way to get more qualified leads. Of course, you can get the attention of your potential customers from blogging over the products and services content you post.
Providing quality content helps you get more attention from those who are actually looking for the information. Persuasive or informative blogs help you get the right people on the site and place an inquiry to know more.
As your every optimized post aims to deliver the specific solution that the audience has. Once they find the solution within your blog, they likely to inquire about your offers. Your small business blogging educates them over the right solution you have. Later on, that directs them to place an inquiry or even to make a purchase.
Agree, that Bogging takes time to reflect its impact. But all worth, as the outcomes will be for a long period of time. Blogs are not like those social media ads, that cost you money every time to get your message out there. But it will grow your brand reach and expand your message over time.
If you have your business website and want to get more out of it, then Blogging should be your next option. Along with adding value to your site, it makes your website is – a worthy investment.
As a small business, time is your major constraint when writing blogs. But it doesn’t mean you have to stop your brand to make it full potential. So here we are. As a content creation agency, we at wordzyx available with Blog writing services for your small business. We also help you become the authority in your industry, using our proven blogging techniques that acquire more attention from your target audience and drives profitable results, you wish to have. Feel free to contact us anytime.
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.