(For Business) Content is more than just a structured information over a particular topic. The word “Content” correlates to satisfaction, Happiness.
When combining with a business goal, it’s become…
A marketing tool that is created for the target audience to encourage action, By providing the solutions they seek and information they don’t know.
Indeed the concepts of writing content are well known due to digital marketing, but it has been producing since the evolution of marketing. The content’s forms were different, but the having the same purpose, to motivate readers to take some action.
This Infographic simplifies the concept of content and showing what benefits content can bring to the business. Along with what type of content audience demands at different platforms.
Content is need for every marketing:
The section explains content, is not only part of the advanced marketing. But it has been practiced for many years and in several marketing manners.
What Forms of contents used for several marketing methods:
- Traditional marketing
- Email marketing
- Digital marketing
- Content marketing
Goal: Digital marketing vs Content marketing
Digital marketing and content marketing may look similar but here’s what differentiate them…
When you perform Digital Marketing, your main focus is to get more traffic, to get more from a platform, By getting more reach.
While in content marketing….you start taking care for readers, trying to make your message more customized so that your contents answer them.
Advantages of content for Businesses…
- Brand promotion:
Content helps businesses to promote their business with product and brand information.
- Website traffic:
As a medium, through content Business attracts more audience to their website, that looking for more information.
- Qualified leads:
Due to applying the right content marketing strategies, a business may have more leads. Qualified leads of the target audience and with buying intent.
- Sales & Profits:
Business contents like solutions for potential customers. Due to that content plays a role in removing obstacles and to turn them into customers. That result in Sales increase.
- Customer relationship:
Regular updates plus communication through contents, strengthening the relationship between customer and company. It creates a long-lasting relationship that earns customer loyalty.
- SEO Advantages:
Creating regular Quality content and keeping the website updated with it, also a one ranking factor that Google considers. Result your website perform better on search engines, and gets more exposure online.
What kind of content, audience are expecting…
The section in inforgraphic explains… like the different social medias are there, audience interest also differs. And so marketer needs to create customized contents to reach the end goal.
The ultimate reason to create content
Business need to create content to reach the audience
As said earlier that content is the link between company and potential customers. A company needs to create such content that educates those target audience to take some action.
Audience demands contents to make a decision
Every search query happens online, are the proof that before purchasing something there’s doubts and queries, a customer have. The content you create removes the doubt of potential buyers and help them to make a purchase.
From traditional to online marketing, content is the way of communication that businesses use to reach their target audience and to promote their services. To tackle in high competitive market, a business has to focus on producing quality content, persistently.
The process of Content creation involves some research and testing apart from just writing. Also, it’s not a single task. There are many other strings are attached there.
If you are looking for content marketing services that handle your all content stuff from Planning to researching, creating to implementing the contents.
Then feel free to contact us.
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.