What is Local SEO content?
Local SEO content is the primary way of getting more out of your local SEO strategies.
Indeed you have Google my business profile set up and some city directories linked to your site, but having defined content marketing for Local audience is a must.
Content marketing for Local SEO is the process of producing and optimizing content to reach more local audiences searching for products you sell. You know there are many digital media available for your business to promote. Other than Business website, it can be a social media, Paid platforms, third-party websites, or other online communities to put your brand message out there.
But the reason a website should be your top priority as it is the place where conversion happens at the end. And search traffic is the best source from a business’s perspective, as every searcher has some purpose to interact with your website.
If you want to make more out of your small business website, you need to focus on the local SEO content that drives traffic to the site and make a profitable connection with them. So let’s further understand reasons to have content for local searches.
Why to focus on Local SEO content marketing?
Local content helps in building authority
Every content you produce and publish to your website or other online community indicating your industry expertise. Creating content regularly and keep delivering value through information builds your authority in the subject area. Aim to cover your service and product-related blogs on-site, that create an online resource for a potential audience to refer. Creative approach to solution and helping with content creation showing your industry expertise in regional areas.
It supports local SEO
As a primary concern to attain the local search advantages, optimized content helps you get a higher ranking on targeted key phrases in the local area. Content is the need for SEO. And using content marketing for local SEO, you have a chance to attain the most SEO advantages from your website. SEO with content strategies suggest Google that your website is quality, which results in more online visibility on relevant search inquiries. Creating a website by considering the ranking factors of local searches, promoting your website and driving more organic traffic.
Competitive Advantages
Irrespective of the company size and industry type, content is a tool that helps any business look unique in the market. Using local SEO content strategies, effective message delivery becomes possible. Creative solutions for the general problem is the only way to acquire a competitive advantage. If you are facing tough competition from the regional and large companies, then content gives you an opportunity to present your message uniquely in the market. Optimized local content helps you reach potential customers better.
Brand Awareness
Brand does matter, even in the geographic market. When audiences don’t know your brand exists, your all experiments to find the right solution won’t work. Content lets you present your creative ideas and solution in the market. Also, present your name uniquely in the competitive market. As an effective marketing tool, SEO content gives you an opportunity to be found and recognized by a creative message approach. Posting on social media or on a website, ultimately make your brand name out there and makes you more approachable to the audience.
Long term Relationship
Maintaining a better relationship with the audience and existing customers’ content plays a major role. Whereas for local businesses customer relationships are the root of their business, as most businesses are from retaining customers and referrals. Apart from providing quality services, your local content strategies to provide an informative solution, keep the professional connection possible. Localized content lets you provide the right solution to your audience and contribute to maintaining a long-lasting relationship with them.
How to create a Local SEO content?
Following local search is the better option for small businesses to stay on online marketing trends. Rather than competing with the giant organization and feeling frustrated during/after the whole marketing process…it’s better to grow own brand regionally first.
Local SEO content gives you a platform to promote your brand and message at the regional level. Especially for the small and service businesses, SEO optimized local content is a must to have in the marketing strategy. Here sharing the process to write the local SEO content for your small business.
Keyword Research
Content for local SEO needs some prior research to perform. That helps you identify your target audience and keywords they are using. Use some of the keyword research tools with your service keyword and with location filter. Prepare the list of keywords of your purpose.
Use google keyword planner and search for the keyword with your prime phrase. The location and area preference option in this google tool provides more data and stats to come up with the local content ideas.
Local content ideas
Depending on the keyword you found previously, now it’s time to differentiate those phrases with the intent. Here you determine the intent, the purpose of each keyword. Not every keyword has the same purpose, which needs to distinguish between transactional and information. Next All you need to do is to create the post idea over the intent and keyword you found. The process involves some online research called content curation of what your competitors are doing and how to make your post stand out in the market.
Localized Content Creation
Localized content is a better way to reach your target audience. That is the chance to present the right message in front of the right people within the area you work in. You can create the content by yourself if you have the time and passion to write the article. But having a content agency to handle the job is a better approach. As professional writers know the science behind writing local SEO content and ways to include required elements to maximize its visibility. Reach out to freelance writers or agencies nearby who help you with creation and strategies.
Also Read: What content marketing consultants do?
Content Optimization
When creating the content for local SEO, the main part is to include the target keyword & location in the SEO title and meta description. The location mentioned in the tags and within the content optimally, helps Google to understand the content better. Make sure your targeted keywords are location-specific so that it serves the purpose well. Place your selected keyphrase at the prominent place in the content that looks natural, use search guidelines and place your keyword and location within the article.
Content Forms
Don’t limit your Content marketing for local SEO to website blogs only. You can also include the website service pages, landing pages, user-generated posts and images like other variations. Look for the other forms that your audience interacts with. That helps you improve your brand visibility even more. Aim for the specific online media and Be consistent in delivery. As every content type has its own purpose of creation, you have to understand what type is more likely to match with your brand theme and service type.
Local Communities
Other than posting on own website properties, you also need to include the other third parties in local content marketing. Connect with some regional websites accepting the blog post and share your expertise there as well. Indeed, posting on your own website benefits your business in the end. But publishing on third parties helps you reach the audience at a larger scale. Connect with some online meetups and communities, to share your views and ideas over. The link and suggestion from that authoritative website, boost your local search performances.
Final thoughts
Content marketing is the most beneficial option preferred by most B2B companies working locally and globally. Posting quality content on a regular basis, get more organic reach and promote the business message right away.
Using content marketing for Local SEO in a creative way, small businesses have a chance to compete with giant companies in a geographical area. The advantage that small businesses have is due to their physical office location. Most users still prefer to buy the product from businesses nearby only.
Even after searching and comparing the product and services online, physical stores seem more naive and beneficial to them. Small business owners and entrepreneurs can deliver value through informative and problem-solving resources with local SEO contents.
If you are planning to start your content marketing for local business, then this is the best time to start. As more and more companies are opting for this approach in their routine business, the market becomes more saturated. This is the best opportunity for small business owners to experiment with content marketing and local SEO to go ahead in the competitive market.
Also Read: Content marketing strategy for Startups [8-steps Process]
Ketan Parmar, a content strategist and founder of Wordzyx, a content strategy agency from Ahmedabad. Currently working with small businesses and startups, Ketan contributing their Business growth via content strategies plus website optimization, through own proven marketing experiences. He’s on a mission to promote content marketing as an Investment for a business, rather just advertising costs.
Read something more about, Ketan parmar.
